Showing posts with label USB 3.0 motherboards. Show all posts
Showing posts with label USB 3.0 motherboards. Show all posts

Thursday, January 21, 2010

Why USB 3.0 is much faster than USB 2.0?

For 2010 the major topic will be surrounding over new USB 3.0 and SATA 6Gbps devices, and we are seeing more and more device manufacturers are announcing their USB 3.0, SATA 6Gbps products.

As you might have seen introduction of USB 3.0 devices, claiming that it is 10x faster than the previous generation USB 2.0, but how is it really acheived and what the technology behind that? Here I'll use a simple illustration to explain it.




The theoretical bandwidth of USB 3.0 is 5Gbps(Gigabits per second) and data transfer rate upto 500MBs(Megabyte per second), it is made possible by having an extra pair of data path compared to previous USB 2.0. But what really makes the great difference is the data transfering method.

Looking at the above illustration, USB 2.0 interface is using a "Half Duplex Transfer" method where data are transmitted in a single pathway. During transfering data from the host PC to USB device, it is required to wait for the host pc sending data to USB device is completed before USB device could transfer data to the host PC. This will lead to a long waiting time for data transfer between 2 devices, resulting a poor performance.

As for USB 3.0 interface with an added pair of data path, data transfer is more efficient as it is able to receive and send data at the same time, this method is called "Dual Simplex Transfer". A more simple example to explain this concept is looking at the road traffic, the road is separated into 2 different direction to prevent cars crashing into each other. If you can consider the cars as the transfer data without having any traffic jam, you are able to get a higher transfer rate at a 2 way street over one-way street.

I do hope the above brief explaination could give you a better understanding to the new technologies. Do feel free to leave any comments.

Wednesday, January 13, 2010

Innovation Pays!

Digitimes printed a few articles recently about December 2009 earnings from motherboard makers; the first is titled: Asustek, Pegatron, MSI down, Gigabyte up in December 2009 revenues. Over the past week I have spent countless hours speaking to media, analysts and customers evangelizing about USB 3.0, SATA 6Gb/s, USB 3x power, 2 oz copper PCBs, Japanese solid capacitors, and the list goes on... All high-end specs that we use to try and differentiate ourselves from the competition in a cut-throat market where every hardware vendor buys the same components from the same suppliers.

Fortunately for us, we have been able to implement these features before others and this seems to be paying off for GIGABYTE now, but it raises many questions about the PC component market. For example, will it be profitable to sell low-end components in a market humming with cheap netbooks, nettops and entry level global OEM brand PCs? It seems that innovation in the consumer electronics industry focuses on ease of use and affordability while innovation in the PC component industry focuses rather on reliability, performance (as always) and future proofing. The Windows 7 upgrade cycle that we desperately want to believe we're entering into now would help to explain how early adoption of new technologies in this market can boost income.

Honestly, if you were looking at your next upgrade would you choose a system with USB 2.0 over one with USB 3.0?

Other relevant articles include
ECS sees drop in December 2009 revenues and Foxconn posts on-year drop in 2009 revenues.

Tuesday, January 5, 2010

USB 3.0 and CES 2010

I'm off to CES for the first time in 5 years and I must say that I'm more than just a little excited about this trip! This year we are focused on a technology that is expected to be one of the hot topics of CES 2010 - USB 3.0. GIGABYTE is in a leading position amongst motherboard vendors because we were first to bring USB 3.0 onboard motherboards to market and are currently shipping 13 models. This will increase to 25 models by the end of January. This is significant because it means that GIGABYTE is driving new technologies down into the mainstream and even entry level segment, i.e. not only keeping the new tech for the high-end segment. This, we expect, will result in greater market share in the onboard USB 3.0 motherboard space.

As a leader in the USB 3.0 motherboard segment, we are working with USB 3.0 chip and device vendors to ensure compatibility between their devices and our motherboards and also tweaking performance for the best customer experience. Hence we launched the GIGABYTE USB 3.0 microsite: www.usb3motherboard.com. Check it out, it has info about USB 3.0, GIGABYTE USB 3.0 products and it also lists some exciting 3rd party USB 3.0 products that we tested for compatibility with our motherboards.

Stay tuned as we update media reviews and USB 3.0 partner products as they complete their testing.